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Food Label Imagery is Crucial

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Food products always look more enticing when the product label displays a high-quality photo of the contents or ingredients contained in the product. The quality of a specialty food label can directly affect not just how consumers view your presentation, but also affect their perception of the quality of the product inside.

This is where digital label printing really excels. We use only the best digital presses available, and the results are truly phenomenal. With traditional printing, it’s difficult (if not impossible) to produce photo-quality images, due to the complexity associated with the many colours and shades in a typical photo – but with digital printing the sky is the limit.

Not only can you combine brilliant images in your food product labels, but you can also combine many “versions” of similar products into a single run (as long as the labels are the same size and shape), saving substantial money in the process.  For example, if your product comes in 4 different flavour variations, we could print 1,000 labels for your most popular flavour, and 500 labels for each of the other three flavours – for a grand total of 2,500 labels. This approach achieves significant cost savings, and the 4 designs can even use completely different content and colours. Another aspect of presentation for food products on the retail shelf is how well the product labels stand up to wear and tear, plus normal usage over the entire product life. No one wants to have their labels peeling off at any point, let alone before the product has even sold. It is important to take these factors into consideration.  At Labelservice, our “baseline” label material is a polypropylene stock (not paper like so many other label printers), which definitely enhances both the visual appeal and the longevity of the labels when subjected to normal usage. Food products are frequently subjected to moisture, repeated handling and even refrigeration during their lives, which makes a robust label even more important.