HFSS, Recycling Rules and Traceability Pressures Make Food Labels More Complex Than Ever

The UK cosmetics industry is entering one of the most significant periods of regulatory change in recent years. Updated rules covering allergens, active ingredients, fragrance components and safety warnings have expanded the amount of information that must appear on cosmetic labels. As a result, brands across skincare, makeup and personal care are increasingly turning to extended-content formats such as peel-and-reveal and booklet labels to accommodate these new requirements without compromising design.
Much of the change is driven by updates introduced by the Office for Product Safety and Standards (OPSS) throughout 2025. Allergen lists have been expanded, meaning products containing certain fragrance compounds or botanical extracts must now declare them more prominently. This impacts everything from perfumes and body creams to mascaras and tinted moisturisers. Many brands must revise longstanding ingredient lists to comply with the updated requirements, and for those selling across multiple markets, this must also be replicated in several languages.
Active ingredients are also under closer scrutiny. Retinol, AHAs, BHAs, salicylic acid, glycolic acid and other exfoliating or resurfacing agents now require more detailed on-pack warnings. Some products need specific instructions for use, such as recommended frequency, cautions for sensitive skin, or guidance for pregnant or breastfeeding consumers. These warnings were previously placed on outer cartons, but as the industry shifts toward more sustainable packaging with fewer outer layers, this information must now appear directly on the primary cosmetic label.
Small-format packaging presents the biggest challenge. Lip glosses, mascaras, brow serums, eyeliners, nail treatments and travel-sized skincare products often provide only a few square centimetres of printable space. Yet these products still require INCI ingredient lists, batch codes, warnings, storage guidance and, for EU exports, translations into as many as eight or ten languages. A single-panel label cannot physically hold the required content.
This is where multi-layer cosmetic labels have become essential. Peel-and-reveal labels allow brands to preserve clean, minimal front-of-pack aesthetics while housing extended regulatory information inside a compact, user-friendly format. Booklet labels are increasingly used on cylindrical containers such as serum bottles and sprays, providing structured panels for multi-language content while maintaining brand identity.
Durability is another major factor. Cosmetic formulations often include oils, solvents or active ingredients that can degrade standard adhesives or cause ink smudging. Modern cosmetic labels rely on specialist lacquers and laminates designed to withstand moisture, oil contact and frequent handling. Multi-layer constructions offer additional protection, ensuring the label remains legible for the entire life of the product.
Retailers are also raising expectations. Many require clearer disclosures for allergens and active ingredients, and some have introduced internal standards for visibility and readability that exceed statutory minimums. As consumer transparency becomes a defining trend — especially with younger audiences demanding ingredient-level clarity — cosmetic labels must carry more information without sacrificing appeal.
With further OPSS updates expected into 2026 and EU regulations continuing to evolve, cosmetic brands need labelling solutions that provide flexibility and room for future change. Multi-layer labels deliver exactly that. The brands adopting them now will be better positioned to stay compliant, transparent and aesthetically competitive in an increasingly regulated market.
