New Consumer Trends in Food Label Design: Less Text, More Impact

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Food packaging is undergoing a shift. Today’s consumers want clear, immediate information—without the clutter. In response, food brands are rethinking label design, favouring clean visuals, intuitive icons, and minimal wording that still delivers essential details. Clarity Over Clutter In a competitive retail environment, labels need to work fast. Research shows that shoppers often make decisions in under ten seconds. Long …

What Information Must Legally Be Shown on Food Labels?

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All prepackaged food must have a label that includes specific mandatory information. Food products are subject to general labeling regulations, and any information provided must be truthful, clear, and not misleading. Certain foods are controlled by product specific regulations (Opens in a new window) and they include: The name of the food must be clearly stated on the packaging and …

How Food Labels Can Help Brands Tap Into the Clean Eating Movement

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Clean eating has moved from a niche wellness trend to a mainstream lifestyle. Shoppers are paying closer attention to the ingredients in their food, prioritising simplicity, transparency, and perceived wholesomeness. For brands, smart labelling strategies can bridge the gap between product and consumer – and turn passive browsers into loyal buyers. What Clean Eaters Want to See Clean eating consumers …

The FSA’s Latest 2025 Allergen Labelling Updates

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Introduction In March 2025, the Food Standards Agency (FSA) introduced updated best practice guidance on allergen labelling, with a particular emphasis on precautionary allergen labelling (PAL). This development is crucial for UK food businesses, especially those handling non-prepacked foods, as it aims to enhance consumer safety and confidence. At FoodLabels.co.uk, we understand the importance of staying abreast of such regulatory …

Effeminate Wine Labels Affect Female Consumer Behaviour

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The wine industry has traditionally been male-dominated with 82 % of U.S. winemakers being male as of 2021, leading to a male perspective in strategising wines. Meanwhile, women drinkers have become an increasingly important market segment; more than 59 % of wine drinkers in the U.S. were women in 2021. However, the dominance of male influence in the wine industry persists. As …

Microplastics are Poisoning the UK Food Chain

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Microplastics are hindering photosynthesis, the process by which plants convert energy from the sun into the fruit and vegetables we eat. This threatens massive losses in crop and seafood production over the coming decades that could mean food shortages for hundreds of millions of people.So concludes an alarming new study. The authors combined more than 3,000 observations of the effects …

The FDA Announces New Label of “Healthy” Food

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The definition of “healthy” on food packaging has been revised by the Food and Drug Administration (FDA), marking the first update in decades. Under the new guidelines, certain products like white bread, sugary cereals, and sweetened yoghurts will no longer qualify for the claim. Previously, the FDA’s definition of “healthy” focused on individual nutrients, such as specific amounts of vitamins, …

Bananas Given “Sad” Labels to Help Reduce Food Waste

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With more than 1 billion meals thrown in the bin globally each day, there’s no doubt society needs new ways to cut food waste. Now scientists say they might have an answer – giving food products ‘sad’ labels to help us empathise with them.  Cartoons of sad-looking bananas boost sales of the fruit when they’re not in bunches, according to …

Who are the UK’s National Food Crime Unit?

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The National Food Crime Unit (NFCU) is a specialised branch of the UK’s Food Standards Agency (FSA), established in response to concerns about the integrity and safety of the food supply chain. Its primary role is to investigate and tackle food-related criminal activities, such as fraud, adulteration, and misrepresentation, that can pose risks to public health or undermine consumer confidence …

European Parliament Updates Rules on Labelling of Jams, Honey & Juices

To keep up with the changes on the EU food market and enable consumers to eat healthy, the European Parliament approved a revision of existing rules on the composition, labelling and production of honey, fruit juices, jams, marmalades and milk. The revision of EU’s breakfast directives should lead to stricter rules for labelling honey, increased fruit content in jams, less …