What the HFSS Watershed Ban Means for the Information on Your Food Labels
Since 5 January 2026, paid online advertising for identifiable food and drink products classified as high in fat, salt, or sugar has been prohibited at all times. Television advertising for the same products is banned before the 9pm watershed. The restrictions apply across 13 product categories including confectionery, soft drinks, crisps, morning goods, pizza, ready meals, and ice cream, with …










