Food packaging is now expected to communicate far more than basic product identity and ingredients. Regulatory changes, public health policy, and environmental reform have all contributed to a steady expansion of on-pack information. For many food brands, the challenge is no longer deciding what to include, but how to include it without overwhelming the pack. This shift has made food …
The rollout of Simpler Recycling in England, set to be phased in from 2025, is transforming how households manage waste. For food and drink brands, the scheme brings new expectations for packaging and labelling. Clearer disposal instructions, standardised recycling systems, and a stronger emphasis on material choice are all reshaping label design. Standardisation of Recycling Guidance Simpler Recycling aims to …
Clean eating has moved from a niche wellness trend to a mainstream lifestyle. Shoppers are paying closer attention to the ingredients in their food, prioritising simplicity, transparency, and perceived wholesomeness. For brands, smart labelling strategies can bridge the gap between product and consumer – and turn passive browsers into loyal buyers. What Clean Eaters Want to See Clean eating consumers …
The wine industry has traditionally been male-dominated with 82 % of U.S. winemakers being male as of 2021, leading to a male perspective in strategising wines. Meanwhile, women drinkers have become an increasingly important market segment; more than 59 % of wine drinkers in the U.S. were women in 2021. However, the dominance of male influence in the wine industry persists. As …
Food products always look more enticing when the product label displays a high-quality photo of the contents or ingredients contained in the product. The quality of a specialty food label can directly affect not just how consumers view your presentation, but also affect their perception of the quality of the product inside. This is where digital label printing really excels. …
